I am a business analyst with 4+ years of experience in data analytics, data visualisation and predictive analytics. Skilled in data-driven reporting and developing BI solutions. I am an expert in developing BI reporting solutions that enhance operational efficiency and drive business growth.
Deakin University
Jun 2018 - July 2020
IP UNIVERSITY
Jun 2018 - July 2020
Analyzed customer acquisition and campaign data.
Conducted market research studies.
Performed trend forecasting and analysis.
Assessed and recommended improvements based on KPIs.
Socialsuite, an expanding startup specializing in ESG consulting and social impact services, faced significant hurdles in managing its varied marketing data sources. To address this, I revolutionized their marketing approach by automating data extraction processes and creating an intuitive Business Intelligence (BI) reporting system. This innovation enhanced data transparency and efficiency in reporting, resulting in a substantially improved Return on Ad Spend (ROAS).
In my project with an Australian weather data modelling company, I contributed by applying my expertise in data analytics and PowerBI to enhance their client-based reporting capabilities. My work involved analyzing complex datasets and developing advanced bi solution, which played a pivotal role in refining thier client-based reporting tool.
For Solar Worx, I developed a comprehensive sales and marketing dashboard designed to streamline their data visualization and analysis processes. This dashboard provided real-time insights into key performance indicators, enabling more effective tracking of sales trends, marketing campaign effectiveness, and customer engagement metrics. This tool significantly enhanced the decision-making process, optimizing Solar Worx’s sales strategies and marketing efforts.
For Diet Yumm, I developed a Bi solution that provided them the holistic view of their patients, appointments, invoices and monthly revenue. This dashboard provided real-time insights into indicators, enabling more effective tracking of business effectiveness, and financial metrics. This tool significantly enhanced the decision-making process for DietYumm.
