Recently, I embarked on a text analytics project: diving deep into user reviews for the Threads app. Threads is carving a niche for itself in the communication and social networking realm. But beyond the ratings and stars, what are users really saying? That was the enigma I set out to Read more…
With the increasing importance of data in the finance industry, predicting loan defaults using machine learning has become a significant area of interest. As a business analyst, I’ve often been intrigued by how data-driven insights can transform traditional banking processes. In this blog, I’ll walk you through a recent project Read more…
In the ever-evolving world of business, one thing remains constant: the need for accurate, actionable insights. As a data enthusiast and analytics expert, I took on the challenge of creating a cutting-edge analytical solution that would revolutionize the way we understand our customers. The Data Dilemma Every business today collects Read more…
Previous Next Introduction: In the ever-evolving world of sales and customer relationship management, harnessing the power of data is paramount. For one of our valued clients, a dynamic enterprise in the tech sector, we embarked on a transformative journey to elevate their sales strategies and enhance customer engagement. Our tool Read more…
Previous Next “introduction: In the realm of digital marketing and online business operations, data is the lifeblood that fuels informed decision-making. For our esteemed client, a dynamic player in the e-commerce industry, harnessing the potential of their online presence and user interactions was paramount. This is where our journey began: Read more…
Introduction: Hey there! Welcome to this exciting case study where we’ll uncover the incredible impact of marketing analytics, led by yours truly, Rohit Bali. I’m thrilled to share this inspiring story of how I teamed up with SocialSuite, a trailblazing social impact measurement and analytics platform, to revolutionize their marketing Read more…